Structure and courses
The programme consists of six core modules, one or two optional modules, and furthermore either a supervised dissertation or a collaborative market-based study project which makes a contribution to management of archaeological heritage.
Click on each course to read further description.
This module provides an introduction to the discipline of archaeology and the work of archaeologists, examining specific techniques of data recovery and analysis, exploring key issues from different periods, and focusing on problems and constraints of archaeological evidence and its interpretation.The lecture series include an overview of some of the more important techniques of field survey, excavation and post-excavation analysis. The investigation of the ancient world is illustrated using relevant case studies significant prehistoric, Roman and medieval sites such as Stonehenge, Pompeii and Sutton Hoo. The parallel seminars engage directly with primary source material and cover varied approaches to the analysis and interpretation of data, including an introduction to computers in archaeology, and the appraisal of various tools (historical sources, anthropological parallels, theoretical models, etc) for the interpretation of archaeological evidence. The module also includes a museum/excavation visit and a reading week.
This course is designed for students with no previous background in Management or Economics. It aims at presenting and discussing the latest practices, theories and models in the context of heritage management. Students are introduced to basic principles of contemporary management (planning, organising, staffing and leading) and understand the basic functions that managers perform. The course enables participants to understand the fundamentals of how an organisation functions across its life cycle (from birth to decline) and in what way it's impacted by the micro and macro external and internal environment. A major objective is to make informed decisions concerning how to increase an organisation's efficiency and effectiveness. Finally, students learn about ethics in management and will become familiar with corporate social responsibility and corporate governance, all of which have now become an imperative for modern organisations. For more information, click here.
This course introduces the basic principles of services and tourist marketing with a special focus on heritage management. Students become familiar with the core benefits that tourists seek when travelling for tourism purposes. They understand how historic sites, monuments, museums and culture in general can represent a form of travelling motivation and what the consequences are for the tourism industry, in general and particularly for the marketing and management of these sites. Also, the course enables participants to comprehend the principles of developing an integrated marketing plan for such sites, both at national and individual site levels. For more information, click here.
The course provides a discussion of all elements of strategy formulation and implementation in organisations managing cultural heritage in the contemporary complex environment. It also examines with a strategic perspective the ways human resources are managed and developed in organisations dealing with cultural heritage. Students familiarize themselves with the basic notions of strategy and understand the importance of strategic fit. They are enabled to use methods and tools of strategic analysis of simple and complex organisations in order to devise and evaluate alternative strategic choices while they comprehend the demands of a strategy implementation project. Students also understand the elements of human resources management - from the staffing process, employees training, development and performance appraisal to managing compensation systems. They comprehend the demands of human resources planning and the importance of its fit with the organisation's strategic planning. Finally, they familiarize with issues of employees' health and safety and understand the notions of labor relations and collective bargaining. For more information, click here.
The aim of this non-technical course is to develop an understanding of modern finance theory and practice for organisations managing cultural heritage. It provides the basic concepts, fundamental approaches and key tools for aspiring decision makers who do not necessarily hold financial positions or backgrounds. It equips students with state-of-the art tools, methodologies and ideas needed in making and analysing the two key decisions in finance concerning Investments and Financing. Participants understand the key issues affecting finance decisions, appreciate the risk-return trade-off and are enabled to evaluate capital investment projects using different methodologies. Students become familiar with the key goals, concepts, stakeholders, problems, decisions, variables, imitations and tools involved in the financial management of an archaeological site as a tourist destination. They are enabled to build simple budgets and financial forecasts and utilise them in order to substantiate business plans and capital budgeting decisions. Finally, they understand the various financing options, sources and procedures that are available for funding investments.
This course aims at providing the required knowledge in identifying all the issues that are necessary for the effective management of an archaeological site in a way that is adapted to its nature and its local environment (human or natural). Students are enabled to devise and implement their own management plans. The course provides theoretical insight and practical advice to the students accompanied by real-time workshops, fieldtrips and case-studies presented by visiting lecturers.
Optional modules (not all available in same year)
One (30 credit) or two (15 credit) modules will be chosen from the following list (Kent courses will be taught by part-time lecturers; there is a provision in the budget for high payments and travel expenses of part-time teachers so that we can hire the best).
This course aims at introducing students to the management of projects related to cultural heritage. Specifically, the course deals with issues and tools related to the design, programming and audit of the execution of project which include a potentially wide variety of activities. The material begins with the selection and evaluation of the project along with Total Quality Management (TQM), and continues with programming which comprises of defining key activities, estimation of duration and resources and extends to costing, resource usage analysis and auditing.
This course presents students with the basic issues, conceptual background and dynamics of Information Systems and Multimedia Communications in the context of heritage management. Course participants are enabled to exploit Information and Communication Technologies' (ICT) capabilities in order to enhance the value offered to the involved stakeholders (e.g. archaeological sites, tourists) through the conception, design and evaluation of innovative services. Finally, students realize the interdisciplinary nature of Information Systems and Multimedia Communications and are enabled to, correspondingly, design and execute tailored to the peculiarities of the programme's topic research initiatives.
This course familiarizes participants with the approaches, procedures, techniques and tools of quantitative and qualitative research. It demonstrates how to uncover and investigate views, attitudes and behavior of consumers for products and services related to heritage and take strategic marketing decisions. Students learn about the different types of surveys and data along with the most popular ways of collecting primary information. Special attention will be spent on survey design and on the exploitation of market research results in the context of decision support for succeeding the tactical and strategic goals of an organisation.
Quantitative methods have emerged in recent years as one of the fundamental tools for decision support, making and assessment in the context of the modern management of organisations. Since the nature of social and business phenomena is clearly stochastic and the need for a scientific approach is becoming more and more necessary, statistical and econometric analysis has become an integral part of every aspect of theoretical and applied research. The objective of this course is to discuss the basic concepts and tools of modern statistical theory and application, as these are utilized in problems related to heritage management. At the same time, the course material forms the basis on which other courses of the curriculum build on. The curriculum can be organised under 3 basic thematic parts: Basic Concepts - Descriptive Statistics, Hypothesis Testing - Inferential Statistics and Measures of Association and Regression.
This course develops the necessary theory, concepts and tools needed to design an integrated communication strategy for the efficient exploitation of alternative communication channels and vehicles in order to improve the diffusion of the communication message. The course examines and presents tools, such as, advertising, sponsoring, public relations, electronic communication, direct communication. It then explains how each of these integrate within the framework of strategic communication mix and campaign which aims at improving efficiency, spreading communication messages and avoiding confusion.
The scope of this module is to provide conceptual tools and methods necessary for interdisciplinary collaboration and decision making in heritage management. The analogue of architectural synthesis will be used not only a dominant component of heritage management practice but as a holistic way of dealing with multiple and opposing heritage values through purposeful action.
Students are thus expected to learn how to interrelate diverse modes of thought and practice pertaining to archaeologists, conservators, architects, historians, cultural geographers, economists, et al, and subsequently make the best out of them by synthesizing them in employing creative methods in formulating priorities and establish hierarchies as a basis for taking action.
To this end, the module will emphasize in matters of architectural synthesis as a mode of employing practical philosophy in solving and reformulating problems in the protection, preservation and management of architectural heritage. Issues of practical philosophy and modes of implementing theory led practice in architectural design of Archaeological sites will be presented in theory and by examples, discussed in class and embedded through in situ visits to archaeological sites.
The course is addressed to architects, archaeologists, art historians, conservators, restorers, especially if already involved in cultural heritage conservation. It is particularly beneficial to mid-career professionals working in heritage management. It equips its participants with the tools required to direct or assist a site conservation project by developing their specific knowledge and their critical skills.
The course aims at developing the student's knowledge and understanding of the history and development of education in archaeology, both in the formal curricula at all levels and in non-formal learning situations for adults and children at archaeological sites, monuments and museums. The course examines the ways archaeologists and educators have furthered an understanding and appreciation of archaeology in both formal and non-formal education. It is useful for those intending to work in archaeology, in heritage management or in a museum. A site visit and practical projects to examine resources for educational groups and information for the visiting public are carried out.
This course is an introduction to public archaeology as applied to the processes of managing archaeological sites. Public archaeology as a set of practices examining the impact of archaeology in areas outside its academic horizon, is specifically examined in site management, in order to review parallel practices around the world and seek hybrid tactics and strategies of identifying: local concepts and practises, interest groups, effective ways of inclusion and participation of the public, presentation and dissemination of archaeological information, impact and monitoring processes in order to produce a meaningful, ethically-correct and sustainable management plan or policy.
This module will cover a wide array of topics in heritage management and aims to equip the students with a sufficient philosophical background in order to deal with the challenges in the management of heritage. How are people affiliated to specific sites. Can we talk about collectivities or social groups at all? What are categories, and how do they affect our classification of values? To whom does the past belong to? Can representations of the past help us travel in time or in fiction? These and other issues that are conceptually important in dealing with the past and its appropriation by us will be discussed.
The module will leave sufficient time for the discussion of these topics and will aim to present differing views on the same topics.
Three semesters, 9 months for taught modules and exams and 7 for the dissertation/field study project. Residence in Eleusina is required for 12 months.
For extensive information (in pdf file format), please click here.
For more information contact Vasia Terzi at