ENGLISH
V - BUSINESS CORRESPONDENCE AND COMMUNICATION
(5th semester – Department of Business Administration)
PROVISIONAL 12-WEEK SYLLABUS
Delivered by Dr Kleoniki-Kelly
Karagkouni / E-mail: karagkou@aueb.gr
Office Hours / Office Telephone Number:
210-8203419
·
4 hours teaching per week
·
C2
English Language Competence
WEEK |
Business Communication &
Academic Readings |
1 |
Defining
& Understanding the Intentions of Business Writers |
2 |
The Fine Art
of Message Design Academic
Readings |
3 |
Making
Enquiries, Requests and Complaints
Academic Readings |
4 |
Emails
Academic Readings |
5 |
Sales
Academic Readings |
6 |
In Company
Communication: Interoffice Memoranda (part 1) |
7 |
Interoffice
Memoranda (part 2) Academic
Readings |
8 |
Employment
Communication
Academic Readings |
9 |
The Resume as
a Sales Document The Cover
Letter
Academic Readings |
10 |
Drafting
Business Ideas: Proposals (part 1) |
11 |
Proposals
(part 2) Academic
Readings |
12 |
Reports:
Basic Structure and Drafting Guidelines
Academic Readings |
· Karagkouni,
K. (2024) The Art of Drafting Business Documents
(2nd ed.) AUEB Publications, Athens.
· Selected
Academic Readings, in-class discussion & written tasks
from various academic sources (available on e-class)
Part
A (out of the selected academic material discussed in class - 50 points)
Part B (out of material presented
and discussed in class for Business Communication purposes - 50 points): Required to respond to business
problems and/or settings
OBJECTIVES:
Based
on rhetorical skills and writing
practices needed for producing effective business documents and collaborative
projects in professional contexts. The curriculum is guided by the needs and
practices of business professionals, and international societies as well.
Emphasis will be given to correct grammar and syntax as needed in such
settings. Students will be guided to shape their writing ethically, for
multiple audiences, in a variety of professional situations that are consulted
in global business environments. Reading
comprehension is an integral component of this module, essential for all levels
of oral and written business transactions.