ENGLISH V - BUSINESS CORRESPONDENCE AND COMMUNICATION

(5th semester – Department of Marketing & Communication)

PROVISIONAL 12-WEEK SYLLABUS

Delivered by Dr Kleoniki-Kelly Karagkouni / E-mail: karagkou@aueb.gr

Office Hours / Office Telephone Number: 210-8203419

 

PROVISIONS:

·         4 hours teaching per week

·         C2 English Language Competence

 

WEEK

Business Communication & Academic Readings

1

Defining & Understanding the Intentions of Business Writers

2

The Fine Art of Message Design                                   Academic Readings

3

Making Enquiries, Requests and Complaints            Academic Readings

4

Emails                                                                               Academic Readings          

5

Sales                                                                                  Academic Readings

6

In Company Communication: Interoffice Memoranda (part 1)

7

Interoffice Memoranda (part 2)                                  Academic Readings

8

Employment Communication                                      Academic Readings

9

The Resume as a Sales Document

The Cover Letter                                                             Academic Readings

10

Drafting Business Ideas: Proposals (part 1)

11

Proposals (part 2)                                                          Academic Readings

12

Reports: Basic Structure and Drafting Guidelines    Academic Readings

 

COURSE MATERIAL:

·      Karagkouni, K. (2024) The Art of Drafting Business Documents (2nd ed.) AUEB Publications, Athens.

·      Selected Academic Readings, in-class discussion & written tasks from various academic sources (available on e-class)

 

ASSESSMENT: 1 Final Exam, consisting of 2 Parts:

Part A (out of the selected academic material discussed in class - 50 points)

Part B (out of material presented and discussed in class for Business Communication purposes  - 50 points): Required to respond to business problems and/or settings

 

OBJECTIVES:

Based on rhetorical skills and writing practices needed for producing effective business documents and collaborative projects in professional contexts. The curriculum is guided by the needs and practices of business professionals, and international societies as well. Emphasis will be given to correct grammar and syntax as needed in such settings. Students will be guided to shape their writing ethically, for multiple audiences, in a variety of professional situations that are consulted in global business environments. Reading comprehension is an integral component of this module, essential for all levels of oral and written business transactions.