ENGLISH
V - BUSINESS CORRESPONDENCE AND COMMUNICATION
(5th semester – Department of
Marketing & Communication)
PROVISIONAL 12-WEEK SYLLABUS
Delivered by Dr Kleoniki-Kelly Karagkouni / E-mail:
karagkou@aueb.gr
Office Hours / Office Telephone Number:
210-8203419
·
4 hours teaching per week
·
C2 English Language Competence
WEEK |
Business Communication &
Academic Readings |
1 |
Defining & Understanding
the Intentions of a Writer in a Business Environment |
2 |
The Fine Αrt of
Message Design Academic Reading |
3 |
Making Enquiries,
Requests and Complaints Academic Reading |
4 |
Payment &
Sales
Academic Reading |
5 |
Form Letters: Structure and Sample Content |
6 |
In Company
Communication: Interoffice Memoranda (part 1) |
7 |
Interoffice
Memoranda (part 2)
Academic Reading |
8 |
Electronic Mail
& Employment Communication Academic Reading |
9 |
The Resume as a
Sales Letter The Cover Letter |
10 |
Outlining and
drafting Business Ideas: Proposals
|
11 |
Academic
Reading |
12 |
Reports: Basic
Structure and Drafting Guidelines |
· Business
Communication: Karagkouni, K. (2018) The
Art of Drafting Business Documents. AUEB
Publications, Athens.
· Selected
Academic Readings, in-class discussion & written tasks from
various academic sources (available on e-class)
Part
A (out of the selected academic material discussed in class - 50 points)
Part B (out of material presented
and discussed in class for Business Communication purposes - 50 points): Required to respond to business
problems and/or settings
OBJECTIVES:
Based
on rhetorical skills and writing practices needed for producing effective
business letters and collaborative projects in professional contexts. The
curriculum is guided by the needs and practices of marketing professionals, and
international societies as well. Emphasis will be given to correct grammar and
syntax as needed in such settings. Students will be guided to shape their
writing ethically, for multiple audiences, in a variety of professional
situations that are consulted in global business environments. Reading comprehension will be an
integral part of this module, as it is necessary for all levels of oral and
written business transactions.