ENGLISH
V - BUSINESS CORRESPONDENCE AND COMMUNICATION
(5th semester – Department of
Marketing & Communication)
PROVISIONAL 12-WEEK SYLLABUS
Delivered by Dr Kleoniki-Kelly
Karagkouni / E-mail: karagkou@aueb.gr
Office Hours / Office Telephone Number:
210-8203419
·
4 hours teaching per week
·
C2
English Language Competence
WEEK |
Business Communication &
Academic Readings |
1 |
Defining
& Understanding the Intentions of Business Writers |
2 |
The Fine Art
of Message Design Academic
Readings |
3 |
Making
Enquiries, Requests and Complaints
Academic Readings |
4 |
Emails
Academic Readings |
5 |
Sales
Academic Readings |
6 |
In Company
Communication: Interoffice Memoranda (part 1) |
7 |
Interoffice
Memoranda (part 2) Academic
Readings |
8 |
Employment
Communication
Academic Readings |
9 |
The Resume as
a Sales Document The Cover
Letter
Academic Readings |
10 |
Drafting
Business Ideas: Proposals (part 1) |
11 |
Proposals
(part 2) Academic
Readings |
12 |
Reports:
Basic Structure and Drafting Guidelines
Academic Readings |
· Karagkouni,
K. (2024) The Art of Drafting Business Documents
(2nd ed.) AUEB Publications, Athens.
· Selected
Academic Readings, in-class discussion & written tasks
from various academic sources (available on e-class)
Part
A (out of the selected academic material discussed in class - 50 points)
Part B (out of material presented
and discussed in class for Business Communication purposes - 50 points): Required to respond to business
problems and/or settings
OBJECTIVES:
Based
on rhetorical skills and writing practices
needed for producing effective business documents and collaborative projects in
professional contexts. The curriculum is guided by the needs and practices of
business professionals, and international societies as well. Emphasis will be
given to correct grammar and syntax as needed in such settings. Students will
be guided to shape their writing ethically, for multiple audiences, in a
variety of professional situations that are consulted in global business
environments. Reading comprehension
is an integral component of this module, essential for all levels of oral and
written business transactions.