ENGLISH V - BUSINESS CORRESPONDENCE AND COMMUNICATION

(5th semester – Department of Marketing & Communication)

PROVISIONAL 12-WEEK SYLLABUS

Delivered by Dr Kleoniki-Kelly Karagkouni / E-mail: karagkou@aueb.gr

Office Hours / Office Telephone Number: 210-8203419

 

PROVISIONS:

·         4 hours teaching per week

·         C2 English Language Competence

 

WEEK

Business Communication & Academic Readings

1

Defining & Understanding the Intentions of a Writer in a Business Environment

2

The Fine Αrt of Message Design

Academic Reading

3

Making Enquiries, Requests and Complaints

Academic Reading

4

Payment & Sales                                        

Academic Reading

5

Form Letters:  Structure and Sample Content

6

In Company Communication: Interoffice Memoranda (part 1)

7

Interoffice Memoranda (part 2)                                              

Academic Reading

8

Electronic Mail & Employment Communication

Academic Reading

9

The Resume as a Sales Letter

The Cover Letter

10

Outlining and drafting Business Ideas: Proposals                                                                

11

Academic Reading                            

12

Reports: Basic Structure and Drafting Guidelines

 

COURSE MATERIAL:

·      Business Communication: Karagkouni, K. (2018) The Art of Drafting Business Documents. AUEB Publications, Athens.

·      Selected Academic Readings, in-class discussion & written tasks from various academic sources (available on e-class)

 

ASSESSMENT: 1 Final Exam, consisting of 2 Parts:

Part A (out of the selected academic material discussed in class - 50 points)

Part B (out of material presented and discussed in class for Business Communication purposes  - 50 points): Required to respond to business problems and/or settings

 

OBJECTIVES:

Based on rhetorical skills and writing practices needed for producing effective business letters and collaborative projects in professional contexts. The curriculum is guided by the needs and practices of marketing professionals, and international societies as well. Emphasis will be given to correct grammar and syntax as needed in such settings. Students will be guided to shape their writing ethically, for multiple audiences, in a variety of professional situations that are consulted in global business environments. Reading comprehension will be an integral part of this module, as it is necessary for all levels of oral and written business transactions.