Επιλεγμένα δημοσιευμένα επιστημονικά άρθρα

"Toward a Methodology for Assessing Effects of Ιn-Store Atmospherics," Advances in Consumer Research, 1986, Vol. 13, R. Lutz (ed.), pp. 27- 31 (με Μ.Ρ. Gardner).

"Asymmetries in the Effect of Campaign Expenditures οn Voting Patterns," Advances in Consumer Research, 1987, Vol. 14, Μ. Wallendorf και P.F. Anderson (eds.), pp. 531-35 (με Α. Ghosh).

"Strategies for Declining Businesses - Survival in the Fur Business," Long Range Planning, 1987, Vol. 20/6, Νο. 106 (December), pp. 84-95 (με Ρ. Shrivastava).

"Managing Product-Harm Crises," Industrial Crisis Quarterly, 1989, Vol. 3, Νο. 1, pp. 41-60.

"Disaster Containment Strategies," Journal of Business Strategy, 1989, Vol. 10, Νο. 5 (September-October), pp. 26-30 (με Ρ. Shrivastava).

"Balancing the Media Budget, Reach and Frequency in Marketing Communications: Α Macro Αpproach," ΣΠΟΥΔΑΙ, 1990, Vol. 40, pp. 3-26 (με I. Kabak, I. Nebenzahl).

"Replacement After a Product Harm Crisis," Industrial Management, 1991, Vol. 33, No. 5 (September-October), pp. 25-26 (με I. Kabak).

"Monitoring Recovery After a Product Harm Crisis," Industrial Management, 1992, Vol. 34, No. 3 (May-June), pp. 11-12 (με I. Kabak).

"Conceptual and Methodological Propositions for Assessing Responses to Industrial Crises," Review of Business, 1992, Vol. 12, No. 4 (Spring), pp. 26-31.

"Crafting a Damage Control Ρlan: Lessons from Perrier," Journal of Business Strategy, 1992, Vol. 13, No. 2 (March-April), pp. 39-43 (με G. Kurzbard).

"Consumer Response to Company Communications During a Product Harm Crisis," Journal of Applied Business Research, 1992, Vol. 8, No. 4 (Fall), pp. 1-9 (με Π. Μάλλιαρη).

"Product Harm Crisis at the Crossroads: Monitoring Recovery of Replacement Products," Industrial & Environmental Crisis Quarterly, 1992, Vol. 6, No. 4, pp. 279-294 (με G. Kurzbard).

"Adapting to a Changing System Procedure," Industrial Management, 1993 (April), pp. 61-62 (με I. Kabak).

"Responding to Product Liability Crises," Long Range Planning, 1993, Vol. 26, No. 5, pp. 72-79 (με Ρ. Shrivastava).

"The Need for Control in the Service Sector," Journal of Applied Business Research, 1994, Vol. 10, No. 3 (Summer), pp. 105-112, (με G. Ο'Connor).

"The Hidden Crisis in Product Harm Crisis Management," European Journal of Marketing, 1994, Vol. 28, No. 2, pp. 30-41 (με G. Kurzbard).

"Marketing-Driven Factors Influencing Savers in the Hellenic Bank Market," Journal of Applied Business Research, 1998, Vol. 14, No. 2, pp. 109-116 (με I. Mylonakis, P. Malliaris).

"Οn Achieving Exoneration after an Industrial Crisis," Journal of Business and Industrial Marketing, 1999, Vol. 14, No. 1, pp. 17-22.

"Managing Airline Disasters: The Role of Consumer Safety Perceptions and Sence-Making," Journal of Air Transport Management, 2000, Vol. 6, No. 2 (April), pp. 101-108.

"The Adoption of Internet Shopping by Electronic Retail Consumers in Greece: Some Preliminary Findings," Journal of Internet Banking and Commerce, 2000, Vol. 5, No. 2 (December), (με Α. Vrechopoulos, G. Doukidis).

"Internet Shopping Adoption by Greek Consumers," European Journal of Innovation Management, 2001, Vol. 4, No. 3, pp. 142-152 (με A. Vrechopoulos, G. Doukidis).

"The Influence of Positive and Negative Affectivity οn Attitude Change Τoward Organizations," Journal of Business and Psychology, 2001, Vol. 16, No. 1 (Fall), pp. 151-161 (με S. Rao, S. Narayanan).

"Service Harm Crisis: The Case of the Express Samina Shipwreck," Disaster Recovery Journal, 2002, Vol. 15, No. 1 (Winter), pp. 20-24 (με Ζ. Madytinos).(pdf)

"Strategic Marketing Planning for Competitive Advantage in Electronic Commerce," International Journal of Services Technology and Management, 2002, Vol. 3, No. 1, pp. 22-38 (με A. Vrechopoulos).

"Virtual Store Atmosphere in Non-Store Retailing," Journal of Internet Marketing, 2002, September [http://www.arraydev.com/commerce/JIM/0207-03.htm] (με A. Vrechopoulos).

"E-brands: The Decisive Factors in Creating a Winning Brand in the Net," Journal of Internet Marketing, 2003, Vol. 4, No. 1 (January) [http://www.arraydev.com/commerce/JIM/E-brands.htm] (με Ι. Tsiamis).

"Virtual Store Layout: An Experimental Comparison in the Context of Grocery Retail," Journal of Retailing, 2004, Vol. 80, pp. 13-22 (με A.P. Vrechopoulos, R. O'Keefe, G.I. Doukidis).(pdf)

"Consumer Attitudes Toward Internet Shopping Adoption in Greece," Cultural Technology & Policy Journal, 2004, Vol. 1 (με A. Vrechopoulos, G. Doukidis). www.greekelections.com/ctpj/en/articles

"Context Effects in Marketing Practice: The Case of Mood, How Your Customers' Mood Affect Your Marketing Strategy?," Journal of Consumer Behaviour, 2004, Vol. 3, No. 4 (June), pp. 304-314 (με G. A. Bakamitsos).

"Sporting and Recreational Services Demand Constraints in Ski Centres. A Segmentation Research Study Based on the Annual Frequency of Arrivals," International Journal of Sport Management and Marketing, 2006, Vol. 1, No. 4, pp. 411-428. (με C. Vassiliadis, I. Mylonakis).

"Measuring References of Consumers for Winter Sports Market: The Case of Greece," Journal of Targeting, 2006, Vol. 14, No. 2, pp. 129-140 (με C. Vassiliadis, P. Lathiras).

"Managers' and Consumers' Perceptions of Corporate Social Responsibility: Some Empirical Evidence and Strategic Marketing Implications for Private Healthcare Organizations," European Journal of Social Sciences, 2006, Vol. 2, No. 2, pp. 261-268(με A. Vassilikopoulou, E. Rigopoulou, A. Stavrianea).

"The Impact of Gender and Age in Consumers’ Perceptions of Corporate Social Responsibility," Ethics and Critical Thinking Journal, 2007 (με A. Vassilikopoulou, E. Rigopoulou).

"The Association between Emotional Intelligence and Impulse Buying," Business Journal for Entrepreneurs, forthcoming March 2008 (με Chr. Rouvaki).

"After-Sales Service Quality as an Antecedent of Consumer Satisfaction: The Case of Electronic Appliances", Managing Service Quality,Vol. 18, No. 5, 2008 (με E. Rigopoulou, I. Chaniotakis, C. Lymperolpoulos).

"An Empirical Investigation of the Relationship between Market Orientation and MrkIS Effectiveness in Upscale Hotels in Greece," Journal of Targeting, Measurement and Analysis for Marketing, 2008, Vol. 16, No. 4, pp. 285-297 (με K. Chatzipanagiotou, A. Vassilikopoulou).

"Product-Harm Crisis Management: Time Heals All Wounds?" Journal of Retailing and Consumer Services, 2009, Vol. 16, No. 3, pp. 174-180 (με A. Vassilikopoulou, K. Chatzipanagiotou, A. Pantouvakis).

"Hotels on Fire: Investigating Consumers’ Responses and Perceptions," International Journal of Contemporary Hospitality Management, 2009, Vol. 21, No. 7 (με A. Vassilikopoulou, K. Chatzipanagiotou, A. Triantafillidou).

"The Importance of Factors Influencing Product-Harm Crisis Management across Different Crisis Extent Levels: A Conjoint Analysis," Journal of Targeting, Measurement and Analysis for Marketing, 2009, Vol. 17, No. 1, pp. 65-74 (με A. Vassilikopoulou, A. Lepetsos, K. Chatzipanagiotou).

"Store Atmosphere in Web Retailing," European Journal of Marketing, 2009, Vol. 43, Nos. 9/10, pp. 1140-1153 (με E. Manganari, A. Vrechopoulos).

"Opportunities and Threats for Competitors in Product-Harm Crises," Marketing Intelligence and Planning, 2010, Vol. 28, No. 6, pp. 770-791 (με A. Triantafillidou, A. Vassilikopoulou, I. Tsiamis).